In the past year, the world has seen a massive transformation in every sector of life. With continuous lockdown and restrictions worldwide, people have completely turned to the online medium for shopping for every possible product and service required in their regular life. Though earlier, it came out as a challenge for the customers to get products like veggies, medicines, beauty products, and other health care products but slowly, people have become comfortable with the online shopping culture. It has brought a huge change to the market compared to the first few months of 2020.
How it all started?
Though eCommerce is not completely new for people, very few used it to pick their daily requirements. People were used to browsing the popular eCommerce sites for branded apparel, cosmetics, and other casual stuff. But when the endless restriction to market and shops were strictly in position, people have no other option than to shop online. Even people shopping last evening in the market never thought they could not come back here immediately after. With the sudden curb on the shopping time and to avoid the crowd at the shopping centers, people understood that it is much easier and hassle-free to shop online.
Did eCommerce influence the changing behaviour
Different service provider companies have found this situation very critical as they could not regularly reach customers, unlike earlier times. So, they choose the online route. As the internet was the only option left with people, eCommerce shopping sites were the only ray of hope to avoid contamination of any kind.
The popular eCommerce platforms that were used to sell only clothes and jewellery added daily essentials, veggies, farm, and poultry products to their offerings to make shopping easier. The most important transformation was in the medical sector. People were forced to consult a doctor even online using video calls.
All the online pharmacies and mobile apps for medicine got recognition from the list of customers. People started believing these apps of delivering quality medicine at a better price. This was a huge change in the past year. Medicine is one of those requirements in life that is static, and the requirement never ceases to occur. ECommerce platforms have made the shopping of stationaries easy and familiar too, and kids can choose their favourites at a much lesser price.
The change becomes constant
When people got accustomed to this new style of shopping where they can save money and get fresh and quality products and have multiple varieties to choose from, it was a new era in the consumer business industry. The way consumers changed their behaviour towards the shopping centers and outlets all over the city had a great impact on the shopkeepers. Better hospitality was another reason that kept the shoppers away from physical stores.
But the easy accessibility and availability of the goods and doorstep delivery with high-quality stuff, from basic goods to cooked foods of the restaurant, made it more attractive for the customers, and they stuck to it though the curb started to lessen. In this new decade, people prioritized customer service from sitting in their living room compared to the popular shops. Their changing habit made a huge impact on the consumer businesses.
Now is the time for #2021Customers, who have shaped a new way to get their required goods, maintain the quality and change the consumer industry and behaviour.